Amorim's Fatal Error? Taking On The Executives and an Unassailable Executive Tier

Itbecame clear Ruben Amorim could survive losing against lower-league opposition. He weathered losing a crucial continental showpiece against one of the worst Tottenham teams in living memory. He withstood home defeats to West Ham and Wolves, finishing 15th, his rigid approach, laying waste to some of the club’s best homegrown talent, the 32% win rate, calling the squad the worst the club has ever seen. Yet, there existed a single opponent against whom Ruben Amorim was not permitted to engage. You come at the sporting director, and you best not miss.

Regrettably, similar to numerous top-flight right-back during Blackburn Rovers' title-winning 1994-95 season, Amorim came at the executive and seems to have missed. The most distracted of readers can see the irony here: a manager who often railed his squad for losing individual battles crumbling when confronted by the white heat and animal charisma of a England's top division's most intimidating football executives.

In truth, this whole bruising episode appears to portray Jason Wilcox in a whole new light. Perhaps it might have been easy, based on his brief stint of experience at Southampton, to regard him as little more than a drudge within the club's structure: a man whose appointment was due largely to his close relationship with his former boss Omar Berrada as any demonstrable skill. How wrong we all were. In brilliantly outsmarting United’s feted manager, just as he bested the hapless Dan Ashworth before him, Jason Wilcox has demonstrated to be among the sport’s true generals: a strategic mind of which the club's competitors will now be justifiably concerned.

A Tactical Conflict Over System and Philosophy

To illustrate, this was Jason Wilcox , after being involved in the hierarchy that appointed the 3-4-3 fundamentalist the coach in the first place, played a key role in attempting to convince Amorim to ditch his beloved 3-4-3. Unsurprisingly, these pleas were resisted. But perhaps these judgements hold greater authority when issued by a man with the impeccable soccer background he possesses, a veteran of three England caps and a contributor to a title-winning side decades past.

Perhaps in time he may be persuaded to explain his reasoning publicly. Maybe one day questions may arise regarding why the coach is walking away with full compensation, with no penalty clause activated. The director seldom speaks in public, for excellent reasons. The true intellectuals in football – individuals such as him – function at a level exceeding our prosaic understanding. Were he to speak, most likely all we would hear would be high-frequency signals and complex calculations. Desiring an explanation is not quite equivalent to being ready to comprehend it.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

An Supreme Authority In Command

But of course, by focusing our attention on the sporting director we overlook the true genius behind the modern United throne. Jason Wilcox is, after all, merely executing the directives of his superior Sir Jim Ratcliffe, who privately has made very clear his preference for a back four. According to reports, the owner has also suggested deploying the forward as a right wing-back. Ratcliffe is keen for the club to embrace data science and metrics. Per reports, in an executive meeting soon after his minority ownership, he announced that the team's approach to football “shall be decided in this room”.

Ultimately, Ratcliffe is an expert in these intricate footballing stuff, drawing from his background in industry and sailing. Most importantly he remains immensely wealthy, and it is known, the rich are superior: more insightful, sagacious, more tactically astute, simply better. Who else could one trust to oversee a strategic plan of austerity, the construction of a new stadium that looks similar to an abstract design, the signing of Benjamin Sesko?

The Modern Football Order: Directors Above Coaches

This is a trend that is becoming prevalent at the elite levels football. For decades, teams mistakenly delegated major sporting choices to subordinate staff such as coaches, scouts – even footballers. Perhaps it was once possible for an up-and-coming, visionary coach with a philosophy and drive to join an organization and implement their plan through to completion. Yet how many companies have such individuals established? How many large-scale layoffs have they managed? Far preferable to place the real power where it rightly belongs: the executive class, the casually dressed executives, the individuals with impressive professional resumes. Better by far to determine the strategy by the directors and hire someone who will adapt their methods to suit. If coaches were once chefs, they are now more akin to Deliveroo drivers: not really responsible for the food, yet finally accountable if it arrives poorly or fails to meet standards.

In the meantime, a coach's role is increasingly less about crafting the philosophy and more about selling it: the front-facing representative of the operation, the public face for a club they have minimal power to influence. A coach at Chelsea leads a team of very young players into the Champions League and wins domestic cups, and effectively gets sacked for talking. A manager at Celtic sees his reputation ruined whereas those individuals who appointed him continue to make errors another day.

The Modern Corporate Game: Responsibility for the Few

And perhaps on some microcosmic level this is simply corporate governance at work: the elevation of a gilded elite who are infallible, whose choices are always sacrosanct, whose errors can always be resolved by sacking without explanation. Hire the 3-4-3 coach only to dismiss them for using excessively 3-4-3. Bring in the project manager and then bin them for taking excessive time. And most importantly show gratitude; for the incremental season ticket price rises, for your new player acquisitions, for the fact that the grownups – however well qualified – remain in control.

Melissa Woodard
Melissa Woodard

A passionate tech writer and software engineer with over a decade of experience in open-source projects and digital innovation.