Users will soon have a fresh option that permits them to reduce the amount of AI-created content appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 thousand million AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This shift comes amid a rise in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing channels on a competing service only show AI-generated videos. A large amount of this content is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is often illogical or bizarre.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the power to adjust the amount of that, according to their own preferences,” said a company executive.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its service labeled as made with AI. Overall, over 100 mn pieces of content are uploaded to the service every day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Members will be able to reduce or increase the volume of AI content they see by using the “manage topic” setting in the application and picking AI-made media. Additional categories that are already be modified under the filter include politics, fashion, cosmetics, and dance.
Content Labeling and Policies
Its guidelines oblige users to identify “realistic” artificially created content, and it bans malicious deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
Additionally, the platform will from now on add an AI-generated tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This action is designed to stop users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2 million AI literacy fund for specialists and groups to create learning resources about responsible artificial intelligence. This initiative will benefit educational bodies focused on teaching programming and robotics.
Content Safety Approach
The platform has supported its content review process, following controversy over plans to lay off a large number of content moderators in the UK. TikTok is set to eliminate hundreds of positions in its user protection team in London, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A company official clarified that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content ahead of it is viewed by staff. The company reported a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
